Beneath the surface
Competition
Godrej - Conscious Collective
Category
Experience Design
Year
2024
Duration
5 months
Brief
Conscious Collective - initiative by Godrej Design Lab The theme of this 2024 Campus Connect is Design for inclusivity Take an approach to - environmental, social, and financial sustainability. In keeping with the theme of Conscious Collective all installations will be fabricated using waste materials from the Godrej Enterprises Group Facilities
ABOUT
Context
CONCEPT
Mangroves acts as natural barriers that protect coastal regions from storms, tides and erosion while supporting diverse ecosystems. However, human activities like deforestation and pollution are rapidly destroying these vital forests.
Ideations
Experience
Scale of the space
Recognition
mangroves acts as silent protectors, with their roots submerged underwater, they create an immersive experience. But as pollution seeps in, these protectors start to weaken.
As you walk through the shifting depths, once-lush roots gradually give way to barren soil, showing the slow, relentless decay of these vital barriers.
ELEMENTS
EXECUTION
The project won Godrej Conscious Collective, recognizing its strong integration of sustainability, narrative, and immersive experience design. Following the win, we executed the full-scale installation in Mumbai within 10 days, handling everything from on-ground fabrication, material sourcing, vendor coordination, and labor management to final installation setup—translating concept into reality at scale under tight time and resource constraints.
